The newly re-launched Pottermore has been officially released with a new YouTube video by J. K. Rowling.
The new writing from J.K. Rowling sheds unexpected new light on the origins of the Potter family name, delves into Harry’s ancestry, explains how his grandfather quadrupled the family’s fortune and how the Invisibility Cloak became a family heirloom.
Recently undergoing a design transformation, pottermore.com now includes more content than ever before and is designed to be consumed in a completely different way to the original site, which was launched in 2012. The new site contains entertaining features, commentary and articles about the Harry Potter series and the wider Wizarding World. Being designed first for mobile also helps users to easily share on social media as they go.
For the first time ever, there will be reporting and features by the Pottermore Correspondent, a journalist dedicated to reporting on all the latest updates going on in the Wizarding World. In the months to come the Pottermore Correspondent will report on the forthcoming Warner Bros. feature film Fantastic Beasts and Where to Find Them, based on an original J.K. Rowling screenplay, and the stage play Harry Potter and the Cursed Child, a new story by J.K. Rowling, Jack Thorne and John Tiffany, written by Jack Thorne, which is set to open in London in 2016.