Radcliffe said: "I was doing a gay sex scene and the director (John Krokidas) was giving step-by-step instructions. And the favourite note I have ever had was when we were kissing and the director shouted, 'Not like that. Crazy sex kissing!'

"I spent ten years in a kids' franchise and that was definitely a moment of, 'Yes, I think I'm moving on'."

The one thing Pottermore did was adopt the trans media approach, which few companies in the world have been able to match. Not only can you visit their website to buy and read the books, but they made an online world to live out the Harry Potter adventures. Every few months, new content is implemented and young folk can join in picking their House, engaging in wizard duels, making potions, visiting Diagon Alley, and getting up to all sorts of other hijinx.

To create Dolores Umbridge’s porcelain plates for Harry Potter and the Order of the Phoenix, 40 kittens were brought to the studio to be filmed in front of a blue screen. Visitors will be able to discover firsthand how these scenes were filmed as the Studio Tour recreates a blue screen set complete with kittens, exclusively for Animal Actors Week (25th May – 2nd June).

We’ll be uploading regular updates about our Twitter Litter on YouTube, Twitter, Facebook and Instagram over the next four weeks. These feline thespians have been trained by Julie Tottman, who worked as Head Animal Trainer on the Harry Potter film series.

To take part in the naming process, tweet us @wbstudiotour using #AnimalActors.

The Wizarding World of Harry Potter - Diagon Alley, as it's officially named, which will include a new marquee ride, new restaurant and shops, and an iconic train trip, will mirror the journey that a young Harry Potter took to become a wizard.

The new area is taking the place of the former Jaws ride, which closed in January 2012. While the original Wizarding World of Harry Potter is located in Universal's Islands of Adventure theme park, the new Diagon Alley expansion is being built in neighboring Universal Studios Florida. It's the first time a major theme park will have two connecting but separate parks. A working Hogwarts Express train will be built to transport guests between the areas.

ComingSoon: Interesting. I was wondering how you felt about that dichotomy.
Luhrmann: Well, I tell you what. I can tell you now that, I certainly have been offered a lot of very well known movies where we would have mad ourselves very rich very quickly. We consider that we're wealthy in life experience, so I don't know that all my choices have been the smartest commercial ideas, but they've all been about what I do feel compelled and what I love to do, creatively. That's always been where it's coming from, you know? We definitely could be cash richer than we are because of the things that have come our way, and every now and then I say, "Oh, maybe I should just say yes next time someone says 'Harry Potter' again."

ComingSoon: Well if they offered you to do "Harry Potter" I'd want you to do all eight movies.
Luhrmann: I was actually offered the first one.

Building on the global phenomenon that is The Wizarding World of Harry Potter, Universal Orlando Resort and Warner Bros. Entertainment today announced an expansion of historic proportion with the entirely new themed environment,

The Wizarding World of Harry Potter – Diagon Alley.

Scheduled to open in 2014, the world’s first centrally themed, multi-park experience expands The Wizarding World of Harry Potter across both Universal Orlando theme parks and allows Universal’s creative team to bring an unparalleled vision to this unique project. The new area will bring to life some of the experiences and places found in and around London in the Harry Potter books and films, offering brand-new adventures for fans and theme park guests from around the world.

Diagon Alley and ‘London’ will be located within the Universal Studios Florida theme park, which is adjacent to Universal’s Islands of Adventure theme park, where guests now experience Hogwarts and Hogsmeade. The new area within Universal Studios will be just as expansive, immersive and authentic as the existing themed environment.

And – just like in the books and films – guests will be able to travel between ‘London’ and Hogsmeade aboard the Hogwarts Express.

Work on the new area is already underway. When complete, it will feature shops, a restaurant and an innovative, marquee attraction based on Gringotts bank – all directly inspired by the fiction and films.

More details on The Wizarding World of Harry Potter – Diagon Alley will be released over time.

To bring Diagon Alley and ‘London’ to life, Universal’s creative team is working closely with Warner Bros. and the production design team from the Harry Potter films – just as it did for Hogwarts and Hogsmeade.

"I'm so pleased that The Wizarding World of Harry Potter has proved so popular to date, and I'm sure that the attention to detail in creating the new Diagon Alley area will make this an even better experience," said J.K. Rowling.

“We are continuing the journey and adding an entirely new level of adventure,” said Tom Williams, Chairman of Universal Parks & Resorts. “And we are bringing the same drive, commitment, enthusiasm and innovation to this project as we did to the first.”

“We are thrilled to offer the legions of fans the opportunity to embark on this new journey and experience Diagon Alley as it was brought to life in the books and films,” said Brad Globe, president, Warner Bros. Consumer Products.

“Our vision is to create two amazing theme park experiences that combine into one, complete, magical journey,” said Alice Norsworthy, executive vice president, marketing and sales for Universal Orlando Resort.

The Wizarding World of Harry Potter – Hogsmeade opened at Universal’s Islands of Adventure in June 2010 as a fully immersive Harry Potter themed environment - bringing to life the bestselling books by J.K. Rowling and the blockbuster feature films from Warner Bros. Since that time, it has become a global phenomenon, entertaining millions of people from around the world.

Visitors to The Wizarding World of Harry Potter are swept into the adventures of Harry Potter. They can tour Hogwarts castle, shop in Hogsmeade and dine at the Three Broomsticks. They can soar above Hogwarts with Harry, be chosen by a wand at Ollivanders, sample Butterbeer and much more.